Empathy for those suffering the problem must come before your passion for the solution.Consider the rise of the popular camera and messaging app Snapchat. There were a lot of start-ups trying to help people share photos and hoping to compete with Facebook. But founder Evan Spiegel recognized the unique insecurities and preferences of its first users: teenagers. At the time of its founding in 2011, teenagers were especially sensitive to leaving a trail of data online that their parents and teachers could see. The idea of ephemeral content that would quickly disappear relieved the anxieties of these teenage users. Snapchat was also empathetic to the fact that many of these teenagers had hand-me-down smartphones with limited storage and cracked screens.
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